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He is the first of his kind. Originally, Jeff "Ja
Rule" Atkins seemed to be just another MC. Some knew
the potential, but few believed. Three platinum albums
later, hip-hop anxiously anticipates any song Ja Rule
pours his vocals on top of. He has carved his own niche
in hip-hop, and can’t be duplicated. Ja Rule is
so much more than a rapper. A talented songwriter,
potential movie superstar, and musical sensation, Ja
Rule has quickly become hip-hop’s top contender.
His last album Pain Is Love revisited the formula
that transformed Ja from a skilled lyricist into
a Songwriting genius. Keeping in line with the album’s
feel, “Always On Time” (feat. Ashanti) is a mid-tempo
gem where Ja impresses the ladies. Ja Rule
explains, “The music is just coming from my heart. It’s
much more personal.” Mastering the collaboration, he
duets alongside Missy “Misdemeanor” Elliott for “X,”
only one of the album’s highlights. Pain Is Love
also features the smash hit single with J-Lo “I’m Real
(Murder Remix).” Ja Rule just released his fourth
album The Last Temptation which debuted at #4 on
the charts. The first single “Thug Lovin’” is already a
radio hit and the video is an MTV favorite on TRL.
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